Survey: North America Companies Set to Increase Competitive Intelligence Budgets despite Economic Uncertainty
Friday, January 7th, 2011(PRWEB) November 19, 2011
Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, releases results from its 2011 Global Market Intelligence Survey, which show that nearly 70% of North American companies intend to increase their investments in competitive intelligence (also known as market intelligence) in 2012-2013.
As a program, competitive intelligence collects information about market players and strategically relevant topics and processes it into insights that support decision-making. It helps organizations understand their business environment, compete successfully in it, and grow as a result.
In the Global Market Intelligence Survey conducted in March 2011, GIA looked at the current state of competitive intelligence in 192 large and mid-sized North American companies in the US and Canada, and compared the results with other countries.
The prevalence of competitive intelligence programs in North America was found to be high, with 84% of companies reporting that they have a systematic competitive intelligence function in place. Of these companies, another 84% indicated that their investments in competitive intelligence have paid off. This is higher than companies in Western Europe, indicating that North American companies manage to derive greater value from their competitive intelligence programs and are therefore likely to invest further.
Some other survey findings include:
