Posts Tagged ‘buying’

TubeMogul Announces Real-Time Buying of Video Ads Across Millions of Connected TVs

Tuesday, September 27th, 2011


Emeryville, CA (PRWEB) November 21, 2011

TubeMogul, a real-time media buying platform for video advertising, went live with new partnerships today that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices.

Internet-connected TVs, long associated with niche cable cutters, are rapidly entering the mainstream with growth in online streaming via set-top boxes, gaming consoles and newer TVs that have built-in application marketplaces. Based on current trends, market research firm DisplaySearch predicts that 123 million Internet-connected TV units will be shipped annually worldwide by 2014. In addition, over 60% of connected households in the U.S. will use a TV app at least once a week, according to research from In-Stat.

The audience has clearly stated that it wants to watch its favorite shows on whatever screen is handy everything from the smallest smart phones to the biggest smart TVs. Advertisers that can figure out how to easily reach customers across all of those platforms have a huge advantage, said Jim Louderback, CEO of Revision3 and new media pioneer. TubeMoguls new service provides that easy and targeted access, with publishers still in control, into this gold-mine of audience opportunity.

By partnering with top publishers, developers and exchanges in the space, including AdRise and others, TubeMogul offers real-time buying of 15 and 30-second video ads across hundreds of top television applications. Content publishers available via TubeMoguls platform include traditional broadcasters and online media companies like Howcast and Revision3. These applications are available on Internet TVs from LG, Samsung and others as well as set-top devices and gaming consoles such as Boxee, Google TV, Sony PlayStation, Roku, Tivo and Nintendo Wii. The viewing experience is similar to a web-based pre-roll ad, with ads appearing before or during content. As always, marketers are in total control over context, hand-selecting which applications to advertise on.

Global targeting and measurement across many screens means more possibilities for branding than were ever before possible, says Rick Bashkoff, VP, Partnerships & Network Development at Howcast, which will be among the advertisers participating. It will be exciting to see not only what top brands and their agencies do with that data and but also how it benefits premium content development for distribution across all channels.

The results deliver the branding power of television with digital advertisings unique ability to customize, target and optimize all managed via TubeMoguls easy-to-use interface. By buying from a single platform, brand marketers and trading desks can not only set frequency targets across multiple screens, but also target and buy only certain viewers across devices by using third-party data or their own data. This creates seemingly endless possibilities, such as targeting viewers in the market for a truck and then customizing the ad creative based on the device. TubeMoguls measurement comes built-in, so marketers can quantify impact and optimize in real-time by ad placement and publisher.

“Everyone talks about moving TV dollars online, but what is really happening is the experiences are merging and cable companies are slowly losing their grip on content distribution, said Brett Wilson, CEO of TubeMogul. “With these integrations, TubeMogul is giving advertisers an easy way to target across all devices in a context where publishers are still in control.

About TubeMogul

TubeMogul is the only video marketing company built for branding. As a demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend.

Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Los Angeles, Toronto and Sydney.

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Small Tech Start-up “Blip A Deal” Organizes The Daily Deal & Group Buying Markets Worldwide

Wednesday, November 3rd, 2010

Sydney, Australia (PRWEB) November 28, 2011

Having launched globally just weeks ago, Blip A Deal organizes over 10,000 deals from 12 countries worldwide. This global deal aggregator ensures that both English and non-English readers have easy access to numerous deals in their preferred languages. Blip A Deal also mobilizes the deals complete with language specific features through iPhone and Android, with an app for the Blackberry coming soon. Over the short period of time it has been available, the Blip A Deal mobile apps have seen 30,000+ downloads in Australia alone.

Blip A Deal currently presents daily deals from Australia, Canada, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, the United Kingdom, and the United States. Users can access these deals from a single site or through their mobile devices and select those available in 500 cities worldwide.

Blip A Deal is unique in giving users access to daily deals internationally as they travel, making deals searchable by keyword and giving them the ability to browse by subject area, such as food and beverages, health and beauty, or activities and experiences. Users can also search by the popularity or newness of the deal offered and are given the option of subscribing to a daily email featuring new deals from the cities and countries they select.

Offers in foreign languages are presented either in the local language or translated into English for the convenience of users from English speaking countries. This is a feature often missing from deal websites presenting deals from non-English speaking areas of the world.

It is the continuing aim of the Blip A Deal service to find new and novel ways to organize deal data for the expanding worldwide market. The company knows the deal market is in its infancy and is preparing to capture new regions and add exciting innovative features to their product line. Blip A Deal plans to lead the way in incorporating a users preferences so the best deals can be filtered and targeted to them, further reducing deal information overload and giving the user exactly what they are looking for in a deal.

About Blip A Deal

Founded in Australia in 2011, Blip A Deal is a comprehensive site for group buying deals with over 10,000 deals listed each day from 12 countries and 500+ locations around the globe. They list deals from major group buying sites and deliver these straight to their user via their website and through their network of integrated mobile applications – iPhone / Android. For more information, visit http://www.blipadeal.com

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10 Advantages of Buying a Cell Phone Online

Tuesday, March 30th, 2010

The mobile or cell phone is a revolution in the modern world. It is a luxury and convenience. It helps people communicate, strike business deals, and entertain themselves. From a simple “phone on the move” device the cell phone has metamorphosed into a hand held device that can make and receive calls, be personalized to make a style statement, become a device on the go for listening to music, watching videos and movies, and a platform from where you can buy travel tickets and movie tickets, get sports updates, check daily schedules, and log onto the web to send and receive emails and hold video conferences. Cell phones come equipped with cameras and video recording devices and MP3 players.

A cell phone is technology on the move.

Buying a cell phone online is both easy and difficult. The wide choice and numerous options are mind boggling and confusing. The main advantage of buying a cell phone online is that your choice can be a knowledgeable online and you are not limited in any way as you would be in a store that just stocks a few models or brands.

Among the many advantages of buying a call phone online are:

1. You can surf the internet and view all the models in the market and read reviews and articles on each kind.

2. From the many cell phone websites you can determine the qualities of different manufacturers of cell phones and find out what the pros and cons of different models are.

3. If you are a newbie to cell phones you can through informative articles posted on the web find out what you as a user will need in a cell phone. You can find out which cell phone will suit your needs best and not buy a phone with features you will never ever use.

4. Before you select a cell phone think about aspects like: size, weight, features, technology, reliability, whether the phone is delicate or strong, costs of repair and so on. There are documentations online on cell phones that will enable you to compare the features as well as pros and cons of different phones.

5. Use online expert reviews to find out about low end and high end specs.

6. The internet has many options: you can buy a cell phone form a manufacturer’s website or from online sites that offer cell phones at unbeatable discounts or from auction websites where you can place a bid for a phone model of choice.

7. By choosing to buy a cell phone online you have the added luxury of comparison shopping. You can compare not just costs but features of different cell phone models by using online tools.

8. If you are brave you could buy a high end phone online second hand. Often barely used cell phones are sold online for a third of their actual cost price. There are many advantages as well as risks involved in this.

9. Immediate benefits when online websites that sells cell phones has a great exchange scheme as well as promotions which carry freebies like cell phone accessories along with purchase of cell phones.

10. Great refunds of cash from promotional schemes run by credit card companies during festivals. Many credit card companies offer cash back incentives on online purchase made using their credit cards. If you are lucky you will not just get a cell phone but cash back too!

The world of e-commerce is exciting and innovative and a great many websites deal with cell phones as well as cell phone accessories offering consumers a wide choice and range.

4 aspects to consider when buying a right cell phone

Tuesday, March 9th, 2010

Now in most countries, almost everyone has at least one cell phone. It is reported that a lot of people become terribly dependent on this gadget. Some even find it uneasy to live without cell phones. And the rapid progress of cell phones also makes both wholesale cell phones and retail cell phones a promising trading. To earn the best market share, cell phone companies have been working painstakingly to improve their products or contribute new items. As a result, there are a tremendous variety of cell phones available different in brand names, designs, features, performance and prices.

Shopping a cell phone can be very hard if you have no idea how to buy one that you’ll enjoy using and showing around. Besides the brand name, there are a lot of aspects you may need to take into consideration when picking a cell phone. As it is widely acknowledged, a cell phone someone selects not only presents his or her practical demands for the cell phone, but also his or her personality. Normally, everyone would pick the ideal combination of brand names, designs, features and performance for a cell phone based on his or her taste.

Brand name

From Samsung, Motorola, Siemens to various other cell phone brand names, there are so many options to select from. If you are a brand follower, it will be quite easy to make the decision: just choose your favorite. If you don’t care about brand, ignore this aspect and go straightly to the following suggestions.

Design & Style

Now cell phones enjoy various designs or styles. From the masculine type to the cartoon type, from slim body to standard outlook, from slide to candy bar, from touch screen to keyboard, from the gorgeous to the simple, whenever and wherever you step into a cell phone marketplace or visit an online cell phone store, you will soon be dazzled by the huge selection of cell phones. Every design has its particular merits, just pick the one you are sure you will be glad to show off in public or simply the one appeals to you at a glimpse. But one thing is for sure: no matter what design it is, the cell phone you opt for should be convenient enough when you use it. That is, user experience should come first when it comes to shopping for a cell phone. For instance, must check whether the screen is big enough for you to read a message using the cell phone or if the keyboard is comfortablconvenient enough to type messages or dial numbers, etc.

Features

In this regard, you should confirm which features you love for a cell phone first. If you need a cell phone just for making phone calls and sending messages, go for the simply featured cell phones without any other features like digital cameras, music players, personalized ringtones, etc. If you plan to use the cell phone to access and manage your email and other organizational tasks, pick a high-end handset or even a smart cell phone like PDA. If you love to use your cell phone for entertainment, opt for the one with premium quality MP5 player or a range of games. The basic rule is: do not go with anything more than you need.

Performance

Check if everything operates well with the cell phone you are going to buy. Besides reading carefully the product specifications for the cell phone, you had better have a thorough testing on every function of the phone to see if the performance is satisfactory or not. The key function for a cell phone, of course, is the call quality. So try to call someone with the cell phone and you will find whether the call quality is satisfying. Also, it is necessary to check whether the contact list is easy to organize. Try inputting a few contact persons’s names and check if it is fast to reach the person you are looking for. For a feature-rich or smart cell phone, you need to check every function step by step and confirm they are on normal conditions and satisfactory enough according to your needs.

Should You Consider Buying LG Mobile Phones

Friday, January 15th, 2010

LG mobile phones have established their niche with broad range of stylish design and remarkable connectivity options – every where, every time. With LG mobiles, mobile market has been introduced to the benefits of getting smart phones and surprisingly competitive rates. LG mobile handsets have been marked for their high quality multimedia design, convenience of use and myriad options to experience entertainments from music listening, video viewing and sharing, games downloading and playing, capturing images and a lot more options that are possible from mobile phone. Today, mobile phones have been under years of research and development processes and have resulted into being the best pet of our hands. These widgets despite their evolution of being smaller and lighter, swelling our expectations to want more and more. Some of the recent mobile handsets from the house of LG have even fuelled our habit of expecting more from mobile phones which include KF900 Prada, LG KC910 Renoir, LG KP500 Cookie, LG KU990 Viewty, KS360, LG KE 970 Shine etc. The LG Viewty is one of the state of the art and suave lg mobile phone to reign the market along with its counterparts from other brands. Viewty boasts off a plethora of alluring features plus luxe of easy operations. This outstanding handset comes with 3.0 sleek TFT touch screen with a perfect screen resolution of 240 x 400 pixels that can able to display any objects of up to 256K colours. At the same time, its spacious screen easily allows users to view large web pages without much scrolling. Like its touch screen, its internal memory is also quite spacious having 100 MB internal memory and that too can be expandable up to 2 GB. It multimedia functions include playing video and audio files, excellent imaging quality with 5 megapixel and good flash feature to take seamless photo in low light condition. LG KC910 Renoir is another triumph card of LG mobile phone manufacturing unit to beat competition. This fashionable handset is operated fully by touch screen and features everything is expected from a smart phone including high end camera to take high resolution pictures 3264 x 2448 pixels, Bluetooth wireless technology, media player, web accessing applications, expandable memory up to 8GB etc.

Buying the Best Camera Cell Phone

Wednesday, January 6th, 2010

Many modern cell phones are fully equipped and their improved features may convince every user. For instance, there are plenty of cell phones equipped with digital cameras that can claim that they are the best ones on the current market. However, if you are planning to buy a cell phone, you should take your time and shop around in order to find the most reasonable and quality deals. Rushing into buying the first cell phone you see is not a wise choice. Therefore, you need to know that the simple presence of the digital cameras is not likely to prove the quality of a cell phone. Every camera cell phone should provide the user with some extra features in order for him to have all his needs met. For instance, the cell phone must be provided with all the features that may allow the user to do something with all the pictures that were already taken by the digital cameras incorporated in the cell phones. Some of the latest versions of the camera cell phone are likely to include the improved ability to email all the pictures that were taken by the camera. Some of these cell phones may allow the user to see the pictures and set them as a sort of wallpaper. The cell phone should also have an enhanced capacity to store a large amount of pictures. Its memory should be improved in order for the pictures to be stored for a longer period of time. The digital cameras must be of excellent quality in order for the user to have all his needs met when using the cell phone. For instance, the camera should provide the user with a great ability to store a large amount of pictures. The pictures must be quality ones and the camera must have the ability to take and zoom the pictures. Even the ability to capture various moving pictures should be included in the menu in order for the user to be able to use the cell phone and its camera whenever he feels like it even if he is constantly moving. The recent development of the cell phones provided the current market with greater possibilities when it comes to choosing a cell phone that may meet your requirements. The technologically advanced devices are to be preferred but you will have to compare all the available prices and products in order to make the wisest choice. Still, there are plenty of differences when it comes to comparing the traditional digital camera to the one that is incorporated in the cell phone. The pictures that are provided by the cell phone are likely to have a smaller resolution and less focus and you may decide to buy yourself a standard digital camera in order to fulfill your wishes when it comes to taking quality pictures. Still, the cameras that are incorporated in the cell phones may provide the user with acceptable quality especially if the screen is a good color one. You can transform each of your pictures into a brilliant memory because the pictures can be stored in the memory of the cell phone. Therefore, you may prefer the camera cell phone because it is easier to use. You will not need to spend extra money buying yourself a digital camera because the cell phone may perform similar tasks without demanding too much. When buying the cell phone, you will be provided with a detailed guide in order for you to learn how to use its menu. Each of its features will be explained and nothing is going to be complicated when using the cell phone. You will become accustomed to all its features and you will be taking pictures in no time because the latest metamorphosed cell phones can provide you with fantastic handsets that are easy to used and enriched with splendid features. The cell phone is likely to become one of your most important devices in your life and you will have to take time when looking for the right version. The best thing to do is to go online and start looking for the reliable providers that can offer you reasonable deals and quality products and services.

Being faced with a quantity of buying choices, what will you consider about before buying a cell phone?

Saturday, December 5th, 2009

Generally, when it comes to choose new cell phones and wholesale cell phones,people can make absolutely different tendencies. Many consumers put the brands of cell phones as the utmost concern, while some others pay more attention to how many functions the cell phone has.

Before cell phone buying, buyers should learn about some knowledges of a kind of cell phones they have in mind. But it is quite likely that many people purchased cell phones that might not be suitable for them by just following what others did.

Today, an increasing number of new functions are added into cell phones. They are usually made as the leading promotional points by the cell phone companies. Yet, it is important to ask ask a question: are all those functions useful to you?

You would think that a camera can bring more fun to your using experience. But when you look to the cases of some feature-rich cell phone owners, not a few of them grow tired of the feature after a transitory period of freshness feeling. And since camera is not the most important function of the cell phone, it lag  far behind the professional cameras. It’s obviously a better choice for those who take great interest in photographing to add the money saved from cell phone to a professional camera.

The same logic is adequate for MP3, Bluetooth functions as well.

For some people who just want to use the cell phone for telephoning, it is better to consider carefully before purchasing, because the more functions the phone has, the higher price it has. Don’t be fooled by the cell phones which have all features that cell phones can have, and are charged at inconceivably low prices. This might mean that the quality of the cell phone might be unreliable.

If you just want to use the calling function with cell phone, you should investigate the battery life and the warranty. It is really troublesome to charge the cell phone almost everyday. Buy cell phones that have good performance of battery. Usually, batteries are also the bottleneck in the enhancement of cell phones. Cell phones with many functions consume electricity much faster than those with fewer features.

Another factor to consider about when buying a cell phone is the brand. Big brands usually tend to have better quality and durability, but with higher prices. If your budget is limited, it’s helpful to make clear which functions can be frequently used.  Some less famous brands are usually more affordable. With less money, you can buy a rich-feature cell phone. But if you just want to buy the cell phone for making calls for as long as much possible a span, then big brands are more ideal.

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