Mobile World

Miami Florida USA (PRWEB) November 21, 2011

A parent of a child with diabetes or a child of an elderly parent with the disease, wouldnt it give peace of mind to know that a loved one was not only testing their blood sugar levels regularly as prescribed by their physician, but also to know what their blood sugar levels are as they test at any time day or night?

FDA-cleared iglucose as seen in the feature by Doctors Outlook, a wireless communication system for diabetes management, makes this a reality. Whats more, iglucose functions without the use of a cell phone, telephone, personal computer or wireless data plan.

Imagine this scenario: a 10-year-old child at school who is supposed to test their blood glucose level before lunch. A text message is sent to anyone on their caregiver, family, or doctors list that they have just checked their blood sugar but their levels have fallen dangerously low and they need to eat or drink something immediately. The school nurse also gets a text message and email that the childs levels are low along with any other person or group desired to be alerted. iglucose creates a communication connection where immediate action can be taken to ensure the child doesnt suffer an adverse reaction like hypoglycemia from their low blood sugar, which in severe cases can lead to seizures, coma and even death. Of course iglucose also applies to any family member of any age or those who do not have family or loved ones available to check on them.

iglucose which was recently FDA-cleared as a mobile health system and will be available in the market soon, seamlessly communicates glucose readings from leading blood glucose meters to the iglucose diabetes management portal. From there, this important data can be shared automatically with family members, caregivers and healthcare professionals via text message, email or fax.

iglucose eliminates the burden of keeping manual logbooks of glucose levels and empowers people to be more active with the management of their diabetes. Leading diabetes education organizations recommend that people with diabetes check their blood sugar, keep a logbook of their readings, and take them to their healthcare professional. This is a fundamental cornerstone of diabetes management. Unfortunately, many people with diabetes do not keep logbooks. iglucose solves this problem by automating the process. iglucose not only simplifies life for people with diabetes, but also connects them with loved ones and healthcare professionals who are concerned about their care. This is truly a win-win for all.

PositiveID Corporation (OTCBB: PSID) develops unique medical devices and molecular diagnostic systems like the Ricin Detection systems noted in the Digital Journal release. PositiveID focuses primarily on diabetes management, rapid medical testing and airborne bio-threat detection. Its wholly-owned subsidiary, MicroFluidic Systems or MFS, is focused on the development of microfluidic systems for the automated preparation of and performance of biological assays. PositiveID was recently recommended in a http://finance.yahoo.com/news/Vista-Partners-Initiates-prnews-1756383169.html?x=0&.v=1 [news release by Vista Partners __title__ Registered Investment Advisor ].

For more information please email:

Bonita Dias

info(at)massmedia77(dot)com

T: 770-331-8823

Copyright

Emeryville, CA (PRWEB) November 21, 2011

TubeMogul, a real-time media buying platform for video advertising, went live with new partnerships today that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices.

Internet-connected TVs, long associated with niche cable cutters, are rapidly entering the mainstream with growth in online streaming via set-top boxes, gaming consoles and newer TVs that have built-in application marketplaces. Based on current trends, market research firm DisplaySearch predicts that 123 million Internet-connected TV units will be shipped annually worldwide by 2014. In addition, over 60% of connected households in the U.S. will use a TV app at least once a week, according to research from In-Stat.

The audience has clearly stated that it wants to watch its favorite shows on whatever screen is handy everything from the smallest smart phones to the biggest smart TVs. Advertisers that can figure out how to easily reach customers across all of those platforms have a huge advantage, said Jim Louderback, CEO of Revision3 and new media pioneer. TubeMoguls new service provides that easy and targeted access, with publishers still in control, into this gold-mine of audience opportunity.

By partnering with top publishers, developers and exchanges in the space, including AdRise and others, TubeMogul offers real-time buying of 15 and 30-second video ads across hundreds of top television applications. Content publishers available via TubeMoguls platform include traditional broadcasters and online media companies like Howcast and Revision3. These applications are available on Internet TVs from LG, Samsung and others as well as set-top devices and gaming consoles such as Boxee, Google TV, Sony PlayStation, Roku, Tivo and Nintendo Wii. The viewing experience is similar to a web-based pre-roll ad, with ads appearing before or during content. As always, marketers are in total control over context, hand-selecting which applications to advertise on.

Global targeting and measurement across many screens means more possibilities for branding than were ever before possible, says Rick Bashkoff, VP, Partnerships & Network Development at Howcast, which will be among the advertisers participating. It will be exciting to see not only what top brands and their agencies do with that data and but also how it benefits premium content development for distribution across all channels.

The results deliver the branding power of television with digital advertisings unique ability to customize, target and optimize all managed via TubeMoguls easy-to-use interface. By buying from a single platform, brand marketers and trading desks can not only set frequency targets across multiple screens, but also target and buy only certain viewers across devices by using third-party data or their own data. This creates seemingly endless possibilities, such as targeting viewers in the market for a truck and then customizing the ad creative based on the device. TubeMoguls measurement comes built-in, so marketers can quantify impact and optimize in real-time by ad placement and publisher.

“Everyone talks about moving TV dollars online, but what is really happening is the experiences are merging and cable companies are slowly losing their grip on content distribution, said Brett Wilson, CEO of TubeMogul. “With these integrations, TubeMogul is giving advertisers an easy way to target across all devices in a context where publishers are still in control.

About TubeMogul

TubeMogul is the only video marketing company built for branding. As a demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend.

Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Los Angeles, Toronto and Sydney.

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Chicago, IL (PRWEB) November 30, 2011

The growth and potential of internet connected televisions has led advertising, marketing and entertainment executives to form a new global industry organization the Connected Television Marketing Association (CTVMA) with the goal of educating the industry on the commercial opportunities of connected TV platforms.

Noting that Internet connected televisions, from brands such as Samsung, Sony and LG, are predicted to make up to 90% of the global TV market by 2014, with sales reaching 123 million, the CTVMA believes that Connected TV marketing initiatives will follow.

Connected TVs will enable marketers around the world to align their spending on video-based advertising across channels and to leverage the highly targeted opportunities that will become more available, said Doug Scott, Honorary U.S. Chair of the CTVMA, President of Ogilvy Entertainment. “Ogilvy is committed to the development of advertising and original brand funded programming on Connected TV platforms to enable a direct dialog between consumers and brands.”

Connected TVs offer brands the chance to connect their offline spend with the rapidly growing online content market, with TV applications or targeted ad campaigns served by ad networks across electronic program guides. With 85% of marketers interested in advertising on internet-connected TVs, the CTVMA been set up to inform and educate the advertising, media and entertainment sector on the commercial opportunities of Connected TV platforms.

Zachary Weiner, Co-Founder and President North America of the Connected TV Marketing Association said, “The challenges that a platform this disruptive can bring about are significant. That said, there is also amazing potential. Having an organizational and educational body to provide oversight and aid can help to realize the full power and potential of Connected Television.

At a launch event in Australia, James Grant Hay, Founder and President Asia-Pacific of the Connected TV Marketing Association said, “The CTVMA is being launched today to address these issues currently being faced, by not only advertisers, broadcasters and rights holders alike but, by the TV set makers themselves. As TV platforms are likely to compete with broadcasters to buy program content from rights holders and serve advertising against it.”

Launched simultaneously in New York, London and Melbourne, Australia, the CTVMA currently comprises of 47 Country, Regional and Chapter appointed Presidents, Vice-Presidents with representatives around the world.

Contact: Zach Weiner, CTVMA, 312-933-5205 or Toni Lee, Ogilvy, 212-237-5090. 917-679-7631

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Miami, FL (PRWEB) November 27, 2011

The 63rd Primetime Emmy Awards honoring the biggest stars in television programming was held at the Nokia Theatre in Los Angeles with host Jane Lynch. Amongst the glitz and glamour, SoL Marketplace handed out the companys Hybrid Power Pack as gifts to celebrities to help them stay connected during the ceremonies.

SoL Marketplace is a leading provider of powered solutions for the mobile market. Its best-selling product, the Hybrid Power Pack for iPhone and iPod, combines an extra-large internal battery with a powerful integrated solar panel, all in a lightweight, durable charging case. Once fully-charged, the Hybrid triples the battery life of the device and users can take it on-the-go for continuous power. The unprecedented Rapid Charging Technology provides the fastest charge in the industry. Additionally, the Hybrid has Priority Charging, a built-in super bright LED flashlight and even charges with indoor lighting. Charge it anywhere and anytime, the Hybrid provides a clean and green energy source giving ultimate mobile freedom to consumers.

SoL Marketplaces booth at the 2011 Emmys was no doubt a popular stop for celebrities from hit shows like The Office, The Wire, Desperate Housewives, NCIS and Glee. Amongst these, Jeri Ryan (Star Trek Voyager, Body of Proof), Gail OGrady (3 time Emmy Award Winner), Dave Foley (Kids in the Hall, Newsradio), Marilu Henner (Taxi) and Creed Bratton (The Office) all stopped by.

Celebrities are a great medium for companies like us to promote our new products. SoL Marketplace was delighted to have the opportunity to share our products with stars at the 2011 Emmy awards says David Campbell of SoL Marketplace.

SoL products have also been featured on the Today Show with Hoda Kotb and Kathy Lee Gifford, MacWorld and PCWorld.

The SoL Hybrid Power Pack is currently available in Black, for the iPhone 2G, 3G, 3GS, iPhone 4, 4S and the iPod Touch 2G, 3G and can be purchased directly from http://www.solmarketplace.com. It retails for $ 89.95 including free shipping.

About SoL Marketplace:

SoL Marketplace provides innovative solutions for your mobile world and is committed to improving our customers mobile lifestyle by providing the most unique accessories in the market today.

For pictures from the 2011 Primetime Emmys, click here

For more information about the SoL Hybrid Power Pack, please visit http://www.solmarketplace.com or contact us at customerservice(at)solmarketplace(dot)com.

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In the present scenario, working without phone is impossible. One requires staying connected 24*7 with the world which is why the HTC phones work as a boon to us. These HTC mobile phones are one among the first phones that have touch screen technology. Offering an easy-to-use touch screen and simple user interface, these HTC phones make quick dialing, navigation and selection a breeze. These HTCs enable us to be parallel to present day trends and designs in mobiles. As long as their design is concerned, these are stylish, smart and versatile, thus opens up to a world of media, communication and social interaction. Few advantages to the context of their social communication they offer:

Surf the Web with Internet Explorer

Send and receive email from accounts like Hotmail and Yahoo!

Chat on Messenger and send photos to your own Web space through Windows Live

Easy to surf the Web at an ease on the large 2.8″ touch screen with Internet Explorer

Music and movie clips with HTC’s Audio Manager and Windows Media Player

Ease on chatting on Messenger and send photos to Windows Live Spaces

Instant access to your Outlook email and the most popular Microsoft Office applications

Initiated to entertain, the latest HTC phones enable us to enjoy our favourite music and movie clips with the help of integrated media suite. One can also upload, store and share our media files with the help of microSD removable memory. Available with aesthetic modifications and excellent viewing angle, these meet up perfectly with all the requirements of clients. Offered with impressive download speeds, these run flash seamlessly. No doubt they are bigger, better and faster. Their advantages include:

Sleek and stylish design

Ergonomically modified

Easy to handle

Offered in variety

Comfortable in carrying

Light weight

Good sound

Clarity in speaker

Clear resolution

Considering that the rate of white collar jobs has increased, these HTC mobile phones are also increased in demand. Working people want to stay connected 24*7 be it on Facebook or Orkut as they don’t want to miss anything. Moreover, these HTC mobiles have indeed made a way for themselves. HTC phones are one among the branded ones which have made their presence felt in the market which is why in recent times; a large demand for them can be seen. Giving well built up functionality, these match up to all hi end needs of a customer.

It is not surprising to see a new model of mobile phone in the market almost every month. With the fast growth of technology, you can hardly see a person using an old-fashioned cell phone. Manufacturers continue to improve their technology to make better phones and to make it more functional. As much as possible, they want to satisfy their customers need for good communication services. But as a buyer, how would you know if the phone you are buying is suited for you? How would you know if the price is just right?Here are some tips on choosing the right handset for you apart from getting the cheapest mobile deals in the UK. Look for quality first. Is it durable enough? What is it made of? How many years could it last? Some mobile phones are made of metal casing exterior while some are not. Some phones are easily breakable while some are more resistant to shock. So look for a phone that has a good brand and that is durable enough. Some phones these days are just imitations or clones. Do not expect them to last for long because they are merely made of cheap materials. You can always compare the cheapest mobile phone deals in the UK through the internet. All you have to do is to look for them and with just a few clicks, you can choose the most economical mobile package you need. When it comes to picking the latest mobile phones, you can choose to have a 3rd generation phone or popularly known as 3G. Another best seller would be the touch screens. With just the touch of your finger, you can navigate your phone with ease. You can also choose the handset with internet connectivity features or the ones with a camera or a built-in mp3 player in it. Some phones have all of these features in one handset. However, these phones are quite expensive.When it comes to prices, the phones with special features cost more than the conventional ones. Of course, you can have other options. In the UK, you can look into many cheap mobile phone deals. Their mobile phone networks are Vodafone, O2, Orange, T Mobile, BT Mobile, Virgin, Tesco and Three. Each of them offers monthly rental contacts and cheap mobile packages. You can compare the cheapest mobile deals in the UK by looking into these network providers and choosing from mobile phone manufacturers. The most popular ones are Sony Ericsson, Nokia, Samsung, LG, Motorola, Blackberry, Siemens and BenQ. With the wide range of options, how will you know which one is the best deal? Look into your needs and that would be your basis. How many texts do you send in a month? How many calls do you make each month? What kind of mobile handset would you want? These are just some of the questions that may be your basis for choosing the best mobile deal for you. And remember that you can always compare the cheapest mobile phone deals in the UK online.