Mobile World

Denver, CO (PRWEB) November 30, 2011

QR codes or SnapTags: which are best to use in mobile marketing campaigns? A new infographic unveiled today by SpyderLynk sets up a side-by-side comparison between two of the most popular mobile barcodes used by marketers.

See the infographic here: http://www.spyderlynk.com/idea-lab/snaptag-university/qr-codes-vs-snaptags

The infographic explores the accessibility, functionality, brandability and costs associated with SnapTag and QR code campaigns. For instance, SnapTags are accessible on any mobile phone with a camera, whereas QR codes are accessible only to those who have downloaded a QR code reader. Both types of barcodes offer options for reporting and data tracking.

People are still learning about SnapTags and QR codes, so this infographic is an opportunity to show some of the considerable advantages offered by SnapTags, said Nicole Skogg, CEO of SpyderLynk. SnapTags provide wider mobile access, more options for branding and a more comprehensive means of reporting. SnapTags offer tremendous value to brands and consumers.

The infographic explores capabilities where SnapTags excel, including dynamic responses, accessibility, database building, complex analytics and reusability. Both SnapTags and QR codes allow mobile activation, geolocation, and social networking.

With consumer adoption of mobile barcodes rapidly increasing, SpyderLynk collected a number of statistics related to mobile barcodes:

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