Mobile World

Stockholm, Sweden (PRWEB) June 10, 2011

Today PlusFourSix kicks off the non-commercial beta for Kiwi, Europes first premium cloud based music service also offering music videos. Potential partners such as operators, handset manufacturers, retailers and media companies now has the possibility to try the service live in 20 countries throughout Europe.

The non-commercial beta includes a desktop client for PC and Mac as well as a mobile client for Android phones. An iPhone client as well as a TV interface will be available for the commercial launch later this summer. PlusFourSix has built one of the largest music databases in the world, with more than 11 million tracks and tens of thousands of music videos. Besides adding the visual element of the music videos into a cloud music service, PlusFourSix is also providing editorial playlists to enable a fast and easy way to discover new music and videos.

PlusFourSix provides Kiwi as part of their B2B business model and has closed deals with several distribution partners, which will be announced during summer. In some cases the service will be Kiwi branded and in other case partner branded and provided as a white-label service says Jan Nordlund co-founder and EVP Business Development at PlusFourSix.

There are some great music services out on the market already, but we believe that the music video feature is adding a valuable key element to address the needs of todays music consumers. There will be a huge amount of consumers in Europe paying for a cloud based music service within the next 3-4 years. Kiwi is the enabler for any company wanting to grab their own share of that market. says Niklas St

Washington, DC (PRWEB) November 28, 2011

MeMeMe partnered with the Entertainment Software Rating Board (ESRB) to enhance the user-interface of the ESRBs mobile applications for Apple, Android, and Windows Phone devices. According to Randy Walker, ESRBs Vice President of Marketing, Adding MeMeMes voice recognition technology to our apps greatly improved the user-interface (UI) by enabling users to simply say the game title into their phone, which initiates a rating search of our entire database. This helps parents and other consumers choose which video games are appropriate for their children and family by providing the complete rating information along with rating summaries, right in the store where they are most likely to need it. And the voice search makes accessing this helpful information quicker and easier than ever before.

The ESRB ratings include two equal parts: age ratings, which appear on the front of game packages, and content descriptors, found on the back, which identify content in a game that either triggered the rating or may be of interest or concern to parents. In 2008, the ESRB began offering a supplemental source of information called rating summaries, which provide brief but detailed description of exactly the type of content that is in a game, including specific examples. The mobile app powered by MeMeMes technology makes it possible, for the first time, for shoppers to obtain the ratings information that they need while in the store and to search ESRBs entire database of rated games, including rating summaries for those titles that have such summaries.

Working with MeMeMe and their team of developers provided access to cutting-edge technology and expertise that we dont have internally. Walker believes that its MeMeMe powered application not only creates a much improved user experience, but that this improved experience will translate directly into a big lift in downloads and utilization for our apps.

About MeMeMe

MeMeMe provides the world’s most advanced speech recognition platform. Our patented technology uniquely adapts to each individual speakers voice, to the specific content, and to each application, therefore tailoring the recognition for maximum personalized accuracy every time. MeMeMe is a high performance cloud based service that can reliably handle millions of users, delivering fast accurate voice interactivity for mobile commerce and mobile enterprise customers around the world. We know how to enhance your customers experience, making it easy for them to get at all the power that each app provides, anytime and anywhere. We can guide you on best practices, and give you the best options that custom fits your application and your customers. Visit http://www.me3mobile.com for more information.

About Entertainment Software Rating Board (ESRB)

The ESRB is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA). ESRB independently assigns computer and video game content ratings, enforces advertising guidelines, and helps ensure responsible online privacy practices for the interactive entertainment software industry. Visit http://www.esrb.org for more information.

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Chicago, IL (PRWEB) November 30, 2011

The growth and potential of internet connected televisions has led advertising, marketing and entertainment executives to form a new global industry organization the Connected Television Marketing Association (CTVMA) with the goal of educating the industry on the commercial opportunities of connected TV platforms.

Noting that Internet connected televisions, from brands such as Samsung, Sony and LG, are predicted to make up to 90% of the global TV market by 2014, with sales reaching 123 million, the CTVMA believes that Connected TV marketing initiatives will follow.

Connected TVs will enable marketers around the world to align their spending on video-based advertising across channels and to leverage the highly targeted opportunities that will become more available, said Doug Scott, Honorary U.S. Chair of the CTVMA, President of Ogilvy Entertainment. “Ogilvy is committed to the development of advertising and original brand funded programming on Connected TV platforms to enable a direct dialog between consumers and brands.”

Connected TVs offer brands the chance to connect their offline spend with the rapidly growing online content market, with TV applications or targeted ad campaigns served by ad networks across electronic program guides. With 85% of marketers interested in advertising on internet-connected TVs, the CTVMA been set up to inform and educate the advertising, media and entertainment sector on the commercial opportunities of Connected TV platforms.

Zachary Weiner, Co-Founder and President North America of the Connected TV Marketing Association said, “The challenges that a platform this disruptive can bring about are significant. That said, there is also amazing potential. Having an organizational and educational body to provide oversight and aid can help to realize the full power and potential of Connected Television.

At a launch event in Australia, James Grant Hay, Founder and President Asia-Pacific of the Connected TV Marketing Association said, “The CTVMA is being launched today to address these issues currently being faced, by not only advertisers, broadcasters and rights holders alike but, by the TV set makers themselves. As TV platforms are likely to compete with broadcasters to buy program content from rights holders and serve advertising against it.”

Launched simultaneously in New York, London and Melbourne, Australia, the CTVMA currently comprises of 47 Country, Regional and Chapter appointed Presidents, Vice-Presidents with representatives around the world.

Contact: Zach Weiner, CTVMA, 312-933-5205 or Toni Lee, Ogilvy, 212-237-5090. 917-679-7631

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The world of mobile phones keeps on changing very rapidly. Mobile technology is evolving at a terrific speed and upgradation has become a continuous effort from the mobile manufacturers. Technology that mobile phones used two years back is completely obsolete now, newer and better technology have made its entry making mobiling easier and sophisticated than ever.

Let’s start with the connectivity feature called Infrared. Some years back it was a huge hit for the mobile fraternity. Infrared which still come with many a models is only fulfilling the feature list as most of the people now uses Bluetooth wireless technology for data transfer of any kind. Bluetooth has also got its upgraded version called Bluetooth 2.0 and the feature has been incorporated into many models by companies like Nokia, Samsung, LG, Motorola, BenQ Siemens, i-mate, BlackBerry, Sony Ericsson and so on. Another cool connectivity feature for the new generation is becoming very popular these days. Known as 3G HSDPA, this technology helps one to make face-to-face video calls with their near and dear ones. That’s why all the 3G enabled mobile phones carry an extra camera with them.

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The next generation mobile phones boast of another cool technological invention. Called the Mobile TV feature, this facility helps one to view TV channels while on the move. Now, it can be said that mobile phones are no more a mere communication device, it’s more than that!

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