More Younger Homemakers Rate Their Cooking Skills as Very Good Than Do Older Age Groups, Reports NPD
Saturday, July 10th, 2010
Chicago (PRWEB) November 29, 2011
When assessing their own cooking skills from fair to excellent, age and years of cooking experience dont necessarily translate into a higher skill level in the minds of U.S. homemakers, according to The NPD Group, a leading market research firm. NPDs Kitchen Audit 2011 study finds that 60 percent of homemakers, ages 25-34, and 57 percent of homemakers, ages 35-44, rated their cooking skills as very good compared to 50 percent of homemakers, ages 45-54, and ages 65 and over, who also rated their skills at that level.
NPDs Kitchen Audit, a survey conducted every three years by NPD to determine what food ingredients U.S. households have on hand and what appliances, cookware, and utensils they own, and to assess usage and sources of recipes, reports that only a small percentage of homemakers, across all age groups, rated their cooking skills as excellent. The highest percentage of homemakers, 16 percent, rating their skills as excellent was in the 55-64 age group, and the lowest percentage, 10 percent, was in the 25-34 age group.
Food and appliance manufacturers use Kitchen Audit primarily for product development and recipe development, said Dori Hickey, director, product management, whose team conducts the Kitchen Audit. They will consider the homemakers cooking skills self-assessment when developing recipes and future product and marketing strategies.
Other findings from The NPD Groups Kitchen Audit 2011 study include: