Mobile World

(PRWEB) November 29, 2011

Market Authority, Inc (MA), the world leader on research in how people find a local business, expanded its research across the Atlantic and found similar myths about traditional media. The misconception that print yellow pages is dead is prevalent all over the industrial world, says Steve Sitton, CEO MA. While more and more people are using the Internet either from a terminal or a SmartPhone to find SMEs (small to medium size businesses), print yellow pages still remains the dominant way consumers found a business in 2011 in the U.S., the U.K. and Australia.

MA has recently added the United Kingdom and Australia to its list of countries studied and found that Internet users believe print usage has fallen precipitously. However, overall usage remains high, especially among key demographics that print advertisers covet: older household owners with higher income levels.

This information, combined with MAs one-of-a-kind sales training, delivered a powerful message to several hundred employees of Yell Group selling in the London area. This is the most effective training I have ever attended said Jason Parnwell, Marketing Executive, Yell Group.

MA has also conducted extensive research into mobile marketing and offers cutting edge sales training in this industry as well.

Market Authority provides the most effective sales support and training in the print yellow pages, mobile, and online industries. With over 230,000 interviews conducted, MA is the worlds authority on how individuals look for and find a local business.

To contact Market Authority to study your market or train your sales force, please contact Kari Simpson or Megan Hartwig, DMI at 816-537-7950.

ABOUT THE STUDY:

Market Authority, Inc. has conducted interviews with over 230,000 consumers across the world in the last 20 months to study their technology and media habits when looking for a local business. This vast wealth of current consumer information gathered from over 275 cities makes Market Authority, Inc. the leading authority on the reality of usage in print and digital platforms. The research includes analysis of new media (search engines, online Yellow Pages, group buying sites, mobile browsing, SmartPhone ownership, mobile marketing, etc.) and traditional media (print Yellow Pages, newspapers, etc.). The results of the nationwide study continue to evolve and change as Market Authority, Inc. surveys consumers in urban, suburban and rural demographics across the globe.

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HTC hero is truly an stylish looking 3G smartphone. It is attending the line up of HTC phones using Android operating system with HTC Sense User Interface. Its bit of molded edges from bottom allows it to stand apart from its competitors. Stylish Facade      HTC hero comes with an extremely happening look. Its 3.2 inches TFT LCD screen is a touch screen which allows 65K colors and is 320 x 480 pixels of resolution. The phone is 11.2cm tall, 5.62cm wide and 1.43cm deep & it weighs 135 grams. It can be found in Brown and White Teflon Coating casings.Multimedia IncorporatedHTC Hero comes with a 5 mega pixel camera with Auto Focus facility. The Music and Video player of the handset support file formats like MPEG4, H263, H264 MP3, MIDI, AAC, AMR, WAV, AAC etc. Windows Media 9 is an additional application given to use as a media player. Downloadable polyphonic, MP3, WAV ring tones can also be enjoyed. Users can access downloadable games on their Hero.  Integrated Communication Features    This is a perfect smartphone providing several business related features allowing the users to stay connected with their work seamlessly.  Document Viewer, GPS Navigation and Multi Touch Input Method are few among them. A built-in HTML browser helps accessing Internet through the device. Through options like 3G HSDPA, HSCSD, Wi-Fi, Bluetooth, USB, GPRS and EDGE, the gadget can be connected to other compatible devices. Other Important Aspects  The mobile phone works on Quad band and HSDPA 900 & 2100 networking technologies. 288 MB of RAM and 512 MB of ROM memory can be enhanced using MicroSD memory card. From a fully charged battery around 8 hours of GSM & 7 hours of 3G talk-time or 440 hours of GSM & 750 hours of 3G standby time can be expected.

Cell phone usage is on the rise. More people are becoming comfortable relying on cell phones and continuing to replace landlines with them. A study conducted among 878 MyOpinionNow.com panelists gives insight on the usage of and the reliance on cell phones in the United States.

 

This research focuses on the use of cell phones, and in specific the use of internet on cell phones. As cell phones are becoming more sophisticated people are able to communicate at their fingertips in a multitude of ways. Cell phones are no longer just for making phone calls. They now serve as a personalized portable device enabling users to better interact with others and the cell phone itself. With a plethora of capabilities, cell phones can be used for the internet, to text, to chat, to take and share photos, to email, to browse the internet, to play games, to navigate directions while driving, to check movie times, as well as stocks, weather, traffic, etc. The possibilities are infinite.

 

This study by MyOpinionNow.com reveals that 87% of people currently own and use a cell phone. That means that just over 1 in 10 people do not own one. One in five people no longer use a traditional landline and rely only on their cell phone. Nearly one third of the under 35 age group use only a cell phone in comparison to the nearly one in five from the 35-49 age group and the nearly one in ten from the 50 and older age group.

 

MyOpinionNow.com reports that approximately half (49%) of cell phone users have access to the internet from their cell phones. Only 33% of them claim to never access the internet from their cell phone. 45% access the internet from their cell phone at least occasionally. Those who use the internet from their cell phones most often tend to be younger. Additionally, more men than women tend to use the internet from their cell phone—52% of men and only 43% of women use the internet from their cell phone at least occasionally, while 57% of women and 48% of men rarely or never access the internet from their cell phone.

 

Across all age and gender demographics, email is the primary reason for using the internet from a cell phone for about 66% of the people interviewed. Next up, about 49% say they use the internet from their cell phones to kill time when bored. The reasons following were to check weather, browse websites, check movie times, check stocks, and other. For all reasons other than email, answers varied across age and gender demographics. Specific percentages can be viewed by downloading the MyOpinionNow.com report.

 

This research indicates that 19% of the people interviewed use only a cell phone. This number has increased significantly from previous years, and continues to grow. The convenience of a cell phone can not be argued. The cell phone has come a long way since it was first introduced. This tiny tool can be used in so many different ways, it would be no surprise if it replaces more than just landlines. 

 

 *To read more about these findings or to download this report please Click Here

Or visit MyOpinionNow.com