Converting Leads to Sales: A New Guide for Increasing Revenue in the 21st Century
Thursday, December 8th, 2011Cupertino, CA (PRWEB) November 23, 2011
Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or to gargling bleach! So when Jim McAvoy with his quarter century of proven performance in maximizing sales collates a treasury of actionable wisdom, even wildly successful sales professionals sit up and pay attention.
Although lead generation and nurturing have always been important to the sales process, only recently have they occupied center stage. While technology has made it easier to gather leads, classify them, and maintain them in dossiers, it has not really helped significantly increase the conversion rate. Thats why Jim addresses a critical question of how sales professionals can reliably increase their reservoir of qualified leads and ultimately convert them to revenue.
#LEADS to SALES tweet Book01 is part of the THiNKaha series whose 112-page books each contain 140 innovative and inspirational ideas (tweets/ahas). This book walks the readers through the author’s proven L.E.A.D.S. process for lead conversion. Jim expounds on each of the five components of the process, showing the ways in which one can implement it into ones lead-generation and conversion flow. He offers practical ideas to help the readers advance within the prospecting phase of the sales process, teaches one to effectively engage those all-too-formidable executive gatekeepers, and shares these seven crucial principles that will get one closer to that all important document–the signed and sealed deal. In the words of industry expert Robin Grumman-Vogt, There is nothing better than having a succinct, articulate partner and coach in prospecting and sales at the disposal. This is what Jim McAvoy’s work, and now his book, is all about.
Written in the popular tweet format, this treasury of sales wisdom will set the readers firmly on the path to shorter cycle times and stellar sales. Here are some of the pearls of wisdom he shares with his readers in his book: