Posts Tagged ‘Media’

SMS Text, Email and Social Media Drive Immediate Member Involvement in Youth Education, Fundraising and Grant Making Efforts for the SoCal Olympians and Paralympians

Saturday, December 3rd, 2011


Los Angeles, CA (PRWEB) November 28, 2011

The Southern California Olympians and Paralympians has significantly boosted member involvement for its programs since using Trumpias All-In-One Multi-Channel Marketing platform, which offers mobile text, email, voice broadcast, IM and social media messaging in a single platform.

Some of the many initiatives of the organization include its Koroibos Foundation, which raises funds to provide grants for athletes who hope to compete in future Olympiads — such as London 2012 — as well as its World Fit and Ready, Set, Gold! programs, which help place speakers in elementary, middle and high schools. These youth education programs inspire and motivate students to look toward exercise, health, good nutrition and fitness as guidelines for their entire life.

The Southern California Olympians and Paralympians has been leveraging mobile text, email and Facebook to provide information about grant programs and enlist the help of US Olympian and Paralympian athletes who serve as speakers in the classroom and participants at events.

Since adopting the Trumpia platform, the organization has more quickly and efficiently gained the participation from its members in each of its various activities, programs and events.

The organization has built a significant mobile text marketing database after using its July and August email and Facebook campaigns to get people to opt-in to receive its new SMS marketing campaigns. Then, for its SMS request for speakers in mid-August, the Southern California Olympians and Paralympians received responses within 24 hours from nine people who committed their time to volunteer.

Similarly, after receiving a large donation and sending out a SMS text campaign to solicit grant applications, the organization gained 14 responses within 48 hours. And when seeking someone to present a medal at the Cycling Nationals event, the Southern California Olympians and Paralympians also used Trumpias mobile text marketing solution to quickly gain 12 responses within 24 hours.

Since using Trumpia to better engage its Facebook fans, inviting people to text its keyword, OLYMPIANS to its short code, 99000, the organization has enjoyed a 33 percent increase in Facebook Likes, a 21 percent increase in post views and an 11 percent increase in post feedback.

Fifty Southern California schools rely on our program to help ensure that students stay motivated in achieving fitness and academic excellence, said Cathy Marino, president of the Southern California Olympians and Paralympians. As a result, communicating immediately and effectively with our members is absolutely crucial. Using Trumpia as our main communication system makes a big difference, giving us a much more active way to engage our members and carry-out our mission of sponsoring Olympic hopefuls.

Added Marino, Olympians rarely look at their emails. So, it took a lot of phone calls and tons of follow-up and perhaps as long as three weeks — to obtain the results that we realized in just a few days by using the Trumpia platform.

The Southern California Olympians and Paralympians use of Trumpia illustrates how our All-In-One platform can help all types of organizations combine mobile text, email and social media messaging to involve their members and customers on a much more personal and effective level, said Derek Rhie, director of sales and support for Trumpia. Were very pleased to be able to help the organization use multi-channel communications to boost their response rates and grow their organization all in an affordable and highly impactful way.

About The Southern California Olympians and Paralympians

The Southern California Olympians and Paralympians (SCOP) helps fund the dreams of future Olympians and Paralympians; coordinates member appearances at youth, community and corporate events; offers fellowship to members of past and current Olympic teams; and supports the creation of an active, visible worldwide Olympian organization. More than 800 Olympians and 300 Paralympians from past and present Olympic Teams who live and work in Southern California draw upon their athletic experiences to inspire and pass on Olympic ideals to our communities and to enrich the lives of the youth of Southern California. The SCOP holds telephonic board meetings, stages a Welcome Home Dinner for Olympians after each summer Olympic Games, provides speakers to local community groups, participates in celebrity golf tournaments and provides grants to Olympic and Paralympic hopefuls through its Koroibos 501C3 charity.

About Trumpia

Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpias multi-channel technology that integrates every popular messaging channel and the most comprehensive set of mobile text marketing features in the industry today. In doing so, Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpias patented technology directly from Trumpia or through one of its resellers. With Trumpias White Label Reseller program, savvy marketers are creating their own branded website using Trumpias opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpias support team is available to serve customers seven days a week — Monday through Friday, 7:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpias All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-.

Media Contact:

Andrea Corry

Trumpia



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Social Media Start-up Dobango Announces Free Black Friday Deals

Saturday, December 3rd, 2011


Sunnyvale, Calif. (PRWEB) November 21, 2011

Dobango, Inc., a social media start-up, today announced its 10-For-10 Black Friday Program free to all users. The company will offer $ 10 gift cards from 10 national chains such as Best Buy.

Customers compete for offers by playing play2Win, the Dobango gaming suite. Offers and games are available on Dobangos Facebook page, its iPhone app, and its web site. Unlike other Black Friday deals, Dobango offers free rewards to its users.

“10-For-10 Black Friday deals are absolutely free, said John Flood, vice president of business development at Dobango. Our program rides the excitement of the Black Friday shopping fever and engages a national audience, Flood said. Ten-For-Ten goes beyond our local merchant strategy. Winners redeem the rewards in any region of the country.

By combining the power of mobile, Facebook, Twitter, and the Web, Dobango amplifies the ability of businesses to connect and engage customers. Local merchants run offers, discounts and deals. Dobangos Facebook application allows members to play tournaments, challenge friends, share and post comments.

Dobango launched its 30-second play2Win on its web site in July. The company has added more than 200 retail establishments and restaurants including the Gordon Biersch Brewing Company of San Jose, Calif., and BlueLight Cinemas in Cupertino, Calif.

Android and iPad versions are in development. The Facebook application can be found at: .

About Dobango, Inc.

Dobango is a social media company that helps businesses connect with customers using fun, casual games on the Web, Facebook, Twitter and mobile devices.

Dobango provides OEM opportunities for companies looking to extend their offerings to mobile and social platforms.

Dobango is privately held and is based in Sunnyvale, Calif. For more information, call , or go to http://www.dobango.com.

Media Contact:

John Flood

Dobango, Inc.

1250 Oakmead Pkw, Suite 210,

Sunnyvale, CA 94085



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BBH Solutions Announces Participation in Crestron’s Efforts to Upgrade Media Distribution Systems Before “Analog Sunset”

Friday, December 2nd, 2011


New York, NY (PRWEB) November 30, 2011

BBH Solutions, Inc., a leading New York City provider of converged network, cloud computing, and integrated conference room solutions, is pleased to announce their participation in Crestrons Cash for Trash digital upgrade program. As a certified Crestron partner, BBH Solutions will help businesses in the New York City area identify the trade-in values of their soon-to-be-obsolete analog video components, and receive credit towards new Crestron DigitalMedia 8G+ systems. By taking advantage of the Cash for Trash program, customers will receive up to 100% trade-in value for their old equipment, and BBH will swap out those components with Crestron DigitalMedia.

Now that the “analog sunset” has been mandated, all systems must soon get upgraded to digital to receive HD content. Crestron DigitalMedia provides a seamless transition from analog to digital that’s proven to work. Crestron DigitalMedia distributes all analog and digital signals long distance over a single CAT5e cable. Analog switchers can be replaced with Crestron DigitalMedia without the need to pull new wires bringing the conference room instantly in the digital world.

To get started, customers can submit their current analog design to the BBH Solutions Technology Solutions Group. For those that need further assistance, a BBH Solutions specialist can visit a customers conference room for a complimentary evaluation of existing analog equipment and future digital media requirements. BBH will update the system design using Crestron DigitalMedia and provide a quote for materials and installation. Customers could receive up to 100% trade in value for their analog equipment whether theyre Crestrons PVID, QM or IM products, or any other manufacturers’ products. The quote from BBH Solutions will provide normal pricing and the trade-in price to show the savings that can be realized through the Cash for Trash program.

About Crestron: For more than 40 years Crestron has been the world’s leading manufacturer of advanced control and automation systems, innovating technology to simplify and enhance modern businesses and lifestyles. Integrated solutions control audio, video, HVAC, lighting, shades and security from touch screens, keypads, remotes and mobile devices. Crestron unifies technology on a single network platform to improve resource management, operational efficiency and convenience in commercial buildings, schools, hotels and hospitals. Crestron manufactures products from its World Headquarters in New Jersey, with 57 regional offices throughout North America, Europe, Middle East, Asia, Latin America and Australia.

About BBH Solutions, Inc.: Manhattan-based BBH Solutions, Inc. provides technology services with a focus on the converged network, unified communications, and IP-based Audio Visual solutions. BBH Solutions is certified by Microsoft as a Silver Server Platform Partner. They are an APC Gold Partner, and a member of the BlackBerry

Wowza Media Systems Hires Microsoft Streaming Media Veteran Chris Knowlton to Lead Product Management

Saturday, November 5th, 2011

Evergreen, CO (PRWEB) December 01, 2011

Wowza

Green Builder

Tuesday, July 5th, 2011


Seattle, WA (PRWEB) November 30, 2011

Green Builder Media, North Americas leading media company focused on sustainable living, recently announced its plans to construct the VISION House, a green home exhibit in INNOVENTIONS located in the heart of Epcot

FingerMarketing – A New Company Using An Innovative Way To Help Small Businesses Engage Effectively in Social Media And Develop A Mobile Website For Them

Sunday, May 29th, 2011

Vancouver, BC (PRWEB) November 29, 2011

Last month, FingerMarketing, a North Vancouver based social media and web development company launched its Bronze, Silver and Gold plans aimed at small businesses that do not have an effective social media presence.

A lot of small businesses have a Facebook page or a Twitter account that are never used, explained Alykhan Virani, FingerMarketings founder. He added, “These (Facebook or Twitter) tools were probably configured by some nephew or employee, and I am sure the owner doesnt have the time or a clue what to do or does not have the patience to get involved.

Alykhan got his idea after spending a number of months in his neighborhood, interviewing small business owners about how much they used social media. He was very disappointed at how small businesses were losing out on business due to their lack of social media involvement. He also discovered that 97% of the small business owners did not have or understand what a mobile website was and how advantageous it was to have one.

As a result he founded FingerMarketing, a company that combines social media and mobile websites in a unique and innovative way unlike anything currently offered in the market.

The company offers its clients a Bronze, Silver or Gold plan.

The BRONZE plan is the basic package. It includes a mobile website with 10 pages and a Facebook and Twitter icon that when pressed, takes the user to the business Facebook wall and Twitter feed. Clients get an ad free site, a .mobi domain, analytics, 24/7 support and a redirect script which automatically sends the user to the mobile website if browsing from a mobile phone, or to the PC website if browsing from a PC or laptop. The Bronze package is similar to what is currently being offered by a majority of the mobile website developers.

The SILVER plan contains all the features of the Bronze plan and adds an extra page on the mobile website in which to display a menu, price list or describe a service. The client also gets a Facebook fan page with i-frames. The Facebook page effectively becomes the business’ website and marketing tool. Today, Facebook is the best place to reach shoppers as of those online shoppers who engage in social media, 80% use Facebook. The fan page is a very powerful tool that can be used by the business to effectively engage with its customers.

The GOLD plan includes all the features of the Bronze and Silver plan – the mobile website and Facebook fan page – and includes another innovative feature currently unavailable anywhere else. Because many small businesses owners are either too busy or unfamiliar with how to post or what to post on their social media platforms, in this plan, FingerMarketing posts a specified number of Facebook posts and Twitter tweets per month for them.

Silver and Gold plan subscribers can also opt for a Gowalla, Yelp, Foursquare and Google Places account, which is configured and subscribed for them by FingerMarketing. This level of location based social media integration offered clearly defines the difference between FingerMarketing and other social media and mobile website developing companies.

FingerMarketing Inc is a Canadian based mobile website and social media optimization company. The CEO Alykhan Virani built his first professional Web site in 1998 and began working professionally in building Websites and SEO since 1998. He has developed and implemented web strategies from Fortune 500 Companies to small local businesses.

Contact

Alykhan Virani

FingerMarketing Inc



http://www.fingermarketing.com

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Market Authority Finds Print Usage in U.K. Similar to the U.SDeclining But Still Delivering More Value Than Any Other Local Media

Tuesday, March 1st, 2011


(PRWEB) November 29, 2011

Market Authority, Inc (MA), the world leader on research in how people find a local business, expanded its research across the Atlantic and found similar myths about traditional media. The misconception that print yellow pages is dead is prevalent all over the industrial world, says Steve Sitton, CEO MA. While more and more people are using the Internet either from a terminal or a SmartPhone to find SMEs (small to medium size businesses), print yellow pages still remains the dominant way consumers found a business in 2011 in the U.S., the U.K. and Australia.

MA has recently added the United Kingdom and Australia to its list of countries studied and found that Internet users believe print usage has fallen precipitously. However, overall usage remains high, especially among key demographics that print advertisers covet: older household owners with higher income levels.

This information, combined with MAs one-of-a-kind sales training, delivered a powerful message to several hundred employees of Yell Group selling in the London area. This is the most effective training I have ever attended said Jason Parnwell, Marketing Executive, Yell Group.

MA has also conducted extensive research into mobile marketing and offers cutting edge sales training in this industry as well.

Market Authority provides the most effective sales support and training in the print yellow pages, mobile, and online industries. With over 230,000 interviews conducted, MA is the worlds authority on how individuals look for and find a local business.

To contact Market Authority to study your market or train your sales force, please contact Kari Simpson or Megan Hartwig, DMI at .

ABOUT THE STUDY:

Market Authority, Inc. has conducted interviews with over 230,000 consumers across the world in the last 20 months to study their technology and media habits when looking for a local business. This vast wealth of current consumer information gathered from over 275 cities makes Market Authority, Inc. the leading authority on the reality of usage in print and digital platforms. The research includes analysis of new media (search engines, online Yellow Pages, group buying sites, mobile browsing, SmartPhone ownership, mobile marketing, etc.) and traditional media (print Yellow Pages, newspapers, etc.). The results of the nationwide study continue to evolve and change as Market Authority, Inc. surveys consumers in urban, suburban and rural demographics across the globe.

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